Human Sexuality and Young People - 2354 Words

VII. STRATEGY A. Company Vision, Mission and Values B. Goals and Objectives (Strategic Financial) Goal * To be the top manufacturer on the contraceptive market that will be well known throughout the country as well as other countries. With the use of high quality materials in the entire Durex product the safety and pleasure of the customer is assured. Objective * To fear of unplanned pregnancy, and to give the customer a sure way of being protected from harmful transmitted diseases Provide Safe Sex for the people who use the product without the C. Corporate Strategy / Business Strategy D. Marketing Strategies 1. Segmentation, Targeting Positioning SEGMENTATION Since condom use typically begins young and†¦show more content†¦The difference between these groups is the range of products that is offered to each group. Since our first group is consisted mostly of people who either haven’t had sex at all, or have had a small number of intercourses, we have developed a plan of promoting only our basic and most popular products from our condoms line, since we think that the27 interest for the remaining part of the product line wouldn’t be so big to make it profitable. These most popular products include Durex classic, extra safe and select. These products will be offered to all the members of this group, but the emphasis will be on the people who have already had some sort of sexual experience. The reason for such targeting is our goal to encourage young people’s consciousness about STDs and importance of condoms, as well as creating a habit of condom using. That’s why, as we already pointed out, we have develo ped a promotional strategy which is mostly based on young people’s education and creation of condom awareness. Our goal is also to remove the â€Å"taboo† sign of the topics about sex so that we could show people how to come out of the shadow and improve their sex life. Our second group is consisted out of people who have had quite a few sexual experiences and are more interested into enhancing their sexual life. The products that are offered to this group are basically all of theDurex products,Show MoreRelatedHuman Sexuality And Its Effects On Children And Young People Understand1309 Words   |  6 PagesMuch has been made of the role of human sexuality, yet little has been said about the importance of learning about human sexuality. Sex has been the same since time began, and we cannot continue to ignore the reality of what children are being exposed to. Being educated about these topics, being educated, in general is important to me. Education is what will help thi s world with inequalities, and so many other problems. Human sexuality has become one of the topics that have caught my attention becauseRead MoreHuman Sexuality Education : A Natural Part Of Our Everyday Lives1188 Words   |  5 PagesHuman Sexuality Education Paper As a very natural part of our everyday lives and existence as humans, it is perplexing how so many Americans are undereducated about human reproductive systems and sex organs, their structures and functions, and the various effects and consequences of human sexuality. The responsibility of properly educating young people about human sexuality is in the hands of parents and schools. Educational programs in U. S. schools today, such as Abstinence Only and AbstinenceRead MoreTypical Sexual Development Of Sighted Children731 Words   |  3 PagesIncidental learning is loosely defined as learning that does not occur through direct teaching, but rather learning that is unplanned and occurs through observation (Allman Lewis, 2014). 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Sex education curriculum has often been the subject of