Grunert's Total Food Quality (TFQ) Model Aid Food Essay

Grunert's Total Food Quality (TFQ) Model Aid Food - Essay Example This research will begin with the statement that several attempts have been made to consumers’ perspicacity of food that has facilitated or prohibited the food choice, consumer attitudes and incentives for purchase/non-purchase for UK food firms in designing marketing strategies. According to subsist research, organic food is identified as food without ‘chemicals’ and ‘growth hormones’, that is ‘not severely’ produced and is grown as â€Å"unsophisticated†. People buy food mainly for health motives; in sight of being best for their children because of lesser pesticides and manure residues. Furthermore, very well taste being free from Bovine Spongiform Encephalopathy, genetic amendment and food additives are incentives for buying food. According to the Grunert’s Total Food Quality Model, the propensity towards augmented consumption of food can be correlated to a broader concern with regard to environmental issues. The major r easons that thwart consumers from purchasing food are: high price, be deficient in availability, gratification with conventional food, lack of reliance, the inadequate choice and paucity of perceived value. Although a number of consumers have shown curiosity in food, the food options of comparatively few people have been affected. Hence, expressed curiosity in food does not play a momentous role in food purchase and a disparity between positive attitude and behavior is evident. Thus, the acquaintance of consumers’ cognitive structures and their impact on the purchase decision will indeed shed light on consumers’ food purchases verdict that facilitates UK food firms in devising their marketing strategies. Economic theory has shown some confine in explaining the intricacy and multidimensionality of consumer activities. These bounds not only relate to the supposition of consumer rationality (that is utility exploiting behavior) and flawless information. The majority of ec onomic models use relative prices and disposable income or budget as illustrative variables of consumer deeds and treat every other sway (for instance social, economic and cultural factors) as cloaked or latent variables: quality inspection is one of them. The analysis of Grunert’s Total Food Quality Model guides United Kingdom food firms devising marketing strategies that how consumer attitude deals primarily with predilections and how predilections are formed in the mind of the consumer.

City of Santa Anas Purpose, Vision, Values and Goals Essay

City of Santa Anas Purpose, Vision, Values and Goals - Essay Example Each element of the vision is translated into measurable goals. For example, one element of the visions is â€Å"investment in children† (1). The goals set to realize this vision include ensuring a safe community and being a catalyst for the positive development of young people. It also has a vision of â€Å"appreciation of diversity† (2). This vision can be realized by the formulation of a specific goal which is â€Å"recruit and retain a highly-skilled and diverse workforce† (2). From these examples, it is clear that goals flow from vision. After setting the goals, the implementation process begins. This involves translating the goals into actions or formulating strategies to ensure the goals are achieved. For the organization purpose to be achieved, every department in the organization should work towards a common goal since each department has specific actions to perform that flow from the goals. For example, to â€Å"ensure a safe community† the commu nity development agency is required to â€Å"develop and implement programs to deter and alleviate the effects of illegal behavior† (2). ... However, for these actions to be enacted, the support in terms of funds, equipment, and manpower is needed; thus, the budgetary allocation is crucial. Through the roles assigned, each department in the city is made aware of what is expected if the council is successful in its endeavor. Identification of vision, goals, and actions is vital in strengthening the government’s budgeting process. From the vision, achievable goals are set, and in order to achieve the goals, some actions must be performed. In this case, if the actions are performed as expected, it means the vision, as well as the purpose of the organization, will be achieved. For this to happen, resources in terms of finance, materials and equipment, and manpower with required skills are needed. Where do the resources come from? The government has to provide the resources needed for successful implementation of goals, but it cannot just give out resources without a plan. It has to establish how much is needed in order to achieve each goal and allocate resources accordingly. Some goals which are more important are given more priority than others. Some actions can also enhance the implementation process by these means reducing the need for financial allocation. For example, by employing a highly skilled diverse workforce continuously, there is a possibility to ensure improved systems and high-quality services to customers and to develop the required programs. Thus, it is crucial for the government to have vision and objectives, so as to allocate resources efficiently for the overall success of government services and economic growth.